DUBAI’S Department of Tourism and Commerce Marketing (Dubai Tourism), is set to embark on a road show across key cities in Nigeria and Ghana, in an effort to promote the city’s ever-evolving offering to the West African audience.
Following a successful first edition in Nigeria last year, the event aims to further strengthen relationships with key industry stakeholders in the region.
Together with 11 of its Dubai-based partners, Dubai Tourism started the road show in Lagos, on the 20th of February, followed by Abuja on 22nd of February, and ending in Accra, Ghana on 25th of February. The event will showcase Dubai’s expanding portfolio of affordable luxury experiences across travel, accommodation, entertainment and events, with a focus on family travel.
Speaking ahead of the road show, Stella Obinwa, Regional Director Africa for Dubai Tourism, said, “Africa continues to be a priority market for us, with massive potential for more visitors to choose Dubai as their preferred destination. Following our successful event last year in Nigeria, we are delighted to bring back our road show to these three key cities in West Africa. This gives us the opportunity to engage with key local travel partners and provide them with a greater understanding of Dubai’s holistic destination offering.”
Dubai Tourism will be joined by select partners including Emirates Airline, Dubai Chamber of Commerce, Dubai College of Tourism, as well as Hyatt Regency, Nikki Beach, Grand Hyatt, Dubai Parks and Resorts, North Tours LLC, Red Apple Travel Group, Prime Healthcare Group LLC and General Directorate of Residency and Foreigners Affairs, Dubai.
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