Burna Boy, his mum, Bose Ogulu, and a collective of four contemporary artists in Kenya and Uganda have featured in a Scotch whisky Johnnie Walker’s Pan African Campaign tagged “Keep Walking”.
The contemporary artists are Urban Pitchaz (Kenya), the youngest DJ on the scene- DJ Turkana (Uganda), and Nigeria’s first skating community, Waffles and Cream.
Leading the pan-African campaign is a video that showcases an energetic and vibrant ‘Anthem’ that mirrors the trials of being non-conformist and forward-thinking while addressing negative labels, and depicting the doggedness of the average Nigerian youth.
Johnnie Walker, in this Ad, highlights the resilience of the youths in defying labels and embracing Afro-optimism, while calling on them to step forward and keep walking.
Speaking on this development, The Marketing Manager, International Premium Spirits, Guinness Nigeria, Ifeoma Agu described the Keep Walking campaign as borne out of the insight that there is a growing trend of “Afro-optimism” among young people in Africa, driven by a “strong sense” of individual responsibility, entrepreneurship and confidence in African identity.
The Manager also described it as a contrast to traditional expectations and stereotypes of how Africans are meant to show up at work and play.
“The Keep Walking campaign is borne out of the insight that there is a growing trend of “Afro-optimism” among young people in Africa, driven by a “strong sense” of individual responsibility, entrepreneurship and confidence in African identity.
“This is a contrast to traditional expectations and stereotypes of how Africans are meant to show up at work and play and are now more than ever, evident in how a whole generation of Africans are coming together with the freedom and audacity to shape the future, to live their own truth- Unboxed, Un-labelled, creating new spaces and tribes, and building an exciting new Africa that is full of possibilities.
Ifeoma explained that Johnnie Walker would be the proximate collaborator in the unbridled expression of self, the refusal to acknowledge labels and a fierce determination to push boundaries in line with the brand’s purpose.
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