Digital ad spend to reach $753b globally by 2026 —Report
AGAINST predictions in some quarters that the ‘craze’ for digital exposure might soon fizzle out, a recently-conducted research has revealed...
Why we can’t stop indiscriminate pasting of posters —OAAN
THE Outdoor Advertisers Association of Nigeria (OAAN) has stated that the association has not been able to wield the big...
Our reasons for aggressive industry reforms —APCON
THE Advertising Practitioners Council of Nigeria (APCON) has attributed the various reforms it had rolled out in recent times, to...
Indomie flags off new campaign •To reward lucky consumers with N100m
THE management of Dufil Prima, producers of Indomie Noodles, has announced the commencement of a N100million campaign, aimed at rewarding...
China to grow investments in Africa by $10bn, by 2025
China has said it would encourage its businesses to invest nothing less than $10 billion in Africa, in the next...
Suspension of planned fuel subsidy removal: Expect more borrowings ― LCCI
The Lagos Chamber of Commerce and Industry (LCCI) has said that, with the suspension of the planned phase-off of the...
Excitements, thrills, as APCON inducts new fellows, 10 years after
FOR many stakeholders in the nation’s integrated marketing communications industry, the induction of 63 distinguished advertising practitioners as fellows of...
Why we can’t stop indiscriminate pasting of posters —OAAN
THE Outdoor Advertisers Association of Nigeria (OAAN) has stated that the association has not been able to wield the big...
2022: How content analytics, social media skills, others will shape PR—Report
Accurate content analytics skills and versatility in the social media space have been identified as some of the factors that...
Why we introduced new sustainability platform in Africa —Coca Cola AOU
Coca-Cola Africa Operating Unit(“AOU”) and its bottling partners have explained that the decision to launch JAMII, a new Africa-focused sustainability...
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