A Guide to Bookmaker Bonus Codes in Australia

Online sportsbooks in Australia offer a variety of advantages compared to brick-and-mortar facilities. That includes more betting markets, better odds, bonuses and promotions, tons of payment methods, greater security, availability, etc.

Bonus codes are a topic that is often talked about whenever Aussie online sportsbooks are mentioned and that is what we are going to talk about in this article. We’ll be defining bonus codes, explain what is their purpose and see whether they can be used at online sportsbooks in Australia.

What are Bonus Codes?

First things first, before we explain how bonus codes work, you need to know what these codes represent. As the name itself suggests, a bonus code is a code that you use to claim a certain promotion or gain access to a unique bonus.

Some online sportsbooks feature bonus codes on pretty much every promotion, while at some, bonus codes are exclusivity as they unlock the path to unique promotions. One of the sportsbooks that offer unique promotions is Ladbrokes. By finding and entering a Ladbrokes code, you will be able to enjoy handsome rewards at this reputable online sportsbook.

As for why sportsbooks offer bonus codes, the answer is marketing and promotion. As mentioned earlier, bonus codes may be the path to unique promotions, which are reserved for a special group of players. Bookmakers use bonus codes as a marketing strategy to attract more punters to their platforms.

The more punters wager, the higher the revenue of the sportsbook itself will be and thanks to that fact, the sportsbook will net a bigger profit. After all, the main goal of each business is to make money and the case is no different with online bookmakers.

Australia’s Ban on Bonus Advertisement

When it comes to Aussie sportsbooks, they are not allowed to advertise bonus codes to provide potential new registered players with access to unique offers. The reason why is that the country implemented a Bonus Bet Ban back on May 26, 2019.

So, Australian punters will be unlucky to hear that in order to gain access to bonus codes, they will have to register an account first. Once an account has been registered and verified, players will have a clear view of all the available bonuses and promotions at the Aussie sportsbook.

If you are wondering why the Bonus Bet Ban was implemented, it was because authorities wanted to protect punters and make sure that gambling harm is reduced to the absolute minimum.

A 2018 study even revealed that around 6.5 million people (35% of the population) spend money on one or more gambling activities each month. Betting on sports, dogs and horses were among these gambling activities.

So, online sports betting still remains a popular activity in Australia, but compared to other countries where the industry is regulated well, Aussies face a few restrictions as they cannot look and compare bonus codes at online sportsbooks until they’ve registered an account.

Conclusion

There’s no denying the fact that online sportsbooks in Australia are attracting more players with each passing day. Tourists may have a lot to do in this country, but residents want more leisure time where they can enjoy and sports betting is among the top entertaining activities for them.

However, due to the fact that the government wants to make sure that the industry is as well regulated as possible and punters do not develop gambling harm, it decided to make changes to the National Consumer Protection For Online Wagering.

That resulted in online bookmakers in the country not being able to advertise free bets, sign-up packages, deposit bonuses, etc.

This doesn’t mean that bettors won’t be able to use these bonuses. On the contrary, bonus codes can be used at Australian sportsbooks, but the players won’t be able to get familiar with them until they’ve registered an account.

In other countries, punters are able to browse the websites of online sportsbooks and see what types of promotions and bonus codes they offer, but not in Australia. Hence, the process of finding a sportsbook that fits the personal preferences of an Aussie punter may be harder. The good thing here is that once a reliable sportsbook is found, it is rather easy to register an account and claim the bonus codes.