Jumia redefines customer experience with modern techniques

In line with its commitment to ensure that visitors to its website have a world class experience, Jumia, Nigeria’s number one online shopping solution company, has embarked on a campaign to engage and educate Nigerian shoppers on the value and convenience that shopping online can offer in the present economic climate. The campaign was revealed along with Jumia’s innovative techniques to members of the media during a facility tour and management session held at its Lagos office.

The campaign, tagged Jumia Smartshopper taps into with the rich collective wisdom of local proverbs that have been passed down through generations and kept Nigerians grounded and optimistic through many challenges. Jumia celebrates this collective wisdom and also reminds Nigerians that it is the small but smart daily decisions we make that create a better future for us.

The management session, which was led by the Chief Executive Officer, Mrs Juliet Anammah, Senior Vice President, Vendor Management, Mr Thomas Simonet, Head of Marketing, Simone Bartlett and other top management members provided the opportunity to share the success story of the company as well as reveal some of the innovative ideas that will be unveiled in the coming months.

Giving a detailed narrative, Chidinma Ifepe, Head of Customers Operations presented various innovative programmes and customer cantered activities that have energised the brand to its present level. She explained how the team’s constant focus on improvement in customer relations grew customer satisfaction from a level where about 60 per cent of Jumia’s customers expressed full satisfaction to the current satisfaction levels of over 80 per cent.