Goldberg reiterates support for Osun Osogbo

THREE years after it started a relationship with the Osun Osogbo Festival, Goldberg, a brand from the stable of Nigerian Breweries Plc., says it is not yet fed up with the affair. Towards this end, the brand will be involved again in this year’s festival which began with the Iwopopo last Monday and climaxes on Friday, August 19 with the grand procession to the Osun Grove.

Speaking at the Osun Osogbo Corporate Forum held in Osogbo on August 4, Public Affairs Manager, West and Mid-West, Nigerian Breweries Plc, Tayo Adelaja, reiterated the company’s commitment to the world renowned festival. He said, “this partnership is consummated in the cultural ethos of the Yoruba because it is one between two historical brands: Osun Osogbo, a 600 year-old festival that truly reflects the traditional culture of the Yoruba race and Goldberg, the fastest growing beer brand in Southwest Nigeria.”

Adelaja added that as a socially responsible organization, Nigerian Breweries has been good partners with people from the region and will remain committed to winning with Nigeria by championing causes that add value to the society such as the Osun Osogbo Festival.

Speaking in the same vein, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, Funso Ayeni, disclosed that Goldberg would light up Osogbo with exciting communication materials that will create a memorable beer experience to excite and reward its loyal consumers in the town. “We plan to activate a 15-day Goldberg Beer Village where indigenes and visitors will be exposed to an unforgettable and befitting experience with lots of music, comedy, traditional performances and rewards,” he said.

Ayeni added that the corporate partnership will not only enhance commercial activities in the town, but also increase trade, especially at the beer village where thousands of guests will be visiting daily, thereby impacting the economy of Osogbo  and the state.

Responding, the Ataoja of Osogbo, Oba Jimoh Oyetunji Olanipekun, commended NB Plc for taking its social responsibility seriously. “Goldberg is truly a brand that identifies with the cultural values of people,” the Ataoja said of the official beer sponsor.