A Public Relations Measurement expert, Philip Odiakose has warned corporate brands, operating in Nigeria, to continue to closely monitor global economic trends, which the second coming of the United States President, Donald Trump, must have induced.
He argued that with the U.S. being a major trading partner, monitoring Trump’s statements, speeches, and executive orders would provide early warnings about potential changes to tariffs, sanctions, or aid structures.
Odiakose, in a paper titled: “How Nigerian Media Is Tracking Trump’s Presidency and Why Brands Should Care”, added that companies, operating in Agriculture, Oil and Gas, and Technology must also make it a duty to monitor global economic trends sparked by Trump’s policies, citing the renewed energy dominance strategies by the U.S, as capable of disrupting Nigeria’s crude oil exports.
He also believed stricter immigration laws could limit talent mobility for Nigerian tech firms with global ties.
Odakose urged global brands, such as Procter & Gamble, MTN Nigeria, and The Coca-Cola Company, operating in Nigeria, to consider how Trump’s “America First” policy could impact supply chains, investments, and partnerships.
This, the PR Measurement expert advised,.could be attained by continuous media sentiment tracking within Nigerian media, since this offers such brands valuable insights into local consumer behavior and reputation management in response to U.S. policy shifts.
Odiakose believed as the new US President spends more days in office, his policies and their global implications would continue to shape media narratives in Nigeria.
“Understanding the evolving landscape requires consistent monitoring and deeper media analysis. Nigerian stakeholders—across public and private sectors—must remain agile, leveraging insights derived from structured media intelligence to safeguard their interests and anticipate changes effectively,” he added.
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