Refuting the rumours during the tour of the company’s facility in Apapa, Lagos, recently, the company’s Managing Director, Mr Junichi Niki, explained that rather, processes leading to the production of the condiments are in full compliance with global standards, as prescribed by relevant regulatory bodies in the food and beverages industry; hence its global acceptance in over 100 countries.
He attributed the rumours to the fact that the company did not make efforts at establishing its presence in markets in the Southern part of Nigeria, but concentrated only on the Northern markets, where it had been able to carve a niche for itself as part and parcel of the people’s culinary over there.
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“We notice all these negative perception about the seasoning products are from the Southern part of Nigeria, a development attributable to the fact that the people here did not really know the product; because we’ve not really made any effort to establish our presence in the southern part of the country; since opening our doors to business in Nigeria, in 1991.
“We believe the time is ripe for us to refute these negative stories around Ajinomoto, by making our presence felt in the Southern market.
We believe that by registering our presence in the South, some of these wild allegations and misconceptions about the product will be allayed, since the people here will have the opportunity of feeling the product,” he argued.
He explained that the decision of the company to appoint two celebrities – Stand up Comedian, Helen Paul and Big Brother Naija house mate, Miyonsi Amosu as ambassadors of the brand, is aimed at pushing the brand’s essence to the public and also allay such negative rumour being peddled about the brand.
The company’s chief executive reaffirmed that the duo will be the new face of the brand connecting with consumers and deepening public awareness on the benefits of the brand.
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