MTV Base, BET, CBS to showcase LG OLED across platforms

LG Electronics, one of the global leaders in consumer electronics and global multimedia entertainment powerhouse, ViacomCBS Networks Africa have officially announced and formalized their advertising and sponsorship deal, at an event on Wednesday 16 June 2021.

The media event, which was held at the LG Brand Shop in Lekki, Lagos, highlighted details of the partnership between the two brands, which will include; LG OLED brand advertisements on ViacomCBS channels – MTV Base, BET, Comedy Central, and CBS Reality, as well as LG OLED brand sponsorship of key programming contents on MTV Base.

Speaking at the event, Mr Hari Elluru, Head, Corporate Marketing Manager, LG Electronics West Africa Operations, stated that “LG OLED partnership with ViacomCBS Networks Africa is a testament to LG’s drive and passion as Nigeria’s leading Home Entertainment Consumer Electronics brand to connect with its broad customer base through platforms that have premium reach and are impactful.”

He disclosed that the philosophy of LG’s mantra – ‘life’s good’ – revolves around people, sincerity, understand our customers and offer optimum solutions; noting that the partnership will enhance the LG OLED TV brand to further tell its story. “To create value-added solutions which bring greater convenience and enjoyment to our consumers, LG OLED TV (Gallery design) draws its inspiration from art, entertainment and technological innovation around the world. Working with MTV Base is to reinforce our strong reputation as a people-centric company that can make customers smile.

“At LG, we are looking at the future, we are working hard on developing innovative products aimed at improving daily life and helping you on your journey to better well-being and sustainability. We believe that the generations of today and tomorrow are capable of incredible things,” Mr Elluru submitted.

Also lending his voice to the partnership, Country Manager, ViacomCBS Networks Africa, Mr Bada Akintunde-Johnson, said, “We are delighted to formalize our partnership with LG officially. Although they have partnered with us in one capacity or another in the past year, this deal offers a bigger playing field for both parties and provides an avenue to strengthen our companies’ relationship. With the ball already set in motion, we eagerly anticipate the great strides we will make individually and as partners in 2021.”

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