Marketing has changed a lot in the last several years. Nowadays, it’s hard to imagine a successful promotional campaign without relying on numerous AI tools and interactive content. Speed is the name of the game, with businesses trying their best to create automated workflows while eliminating dependence on humans.
These uncertain times are especially troubling for conservative brands. If you wish to stay afloat in this new setting, you need to be flexible enough to try new things and introduce advanced tools. To prepare you for the new marketing standards, we’ve compiled all the fresh trends awaiting us in 2024.
1. AI Generation Tools
More and more marketers use artificial intelligence software to streamline their content creation process. With a powerful AI assistant, you can generate incredible posts within minutes, even if you have limited writing experience. Besides hastening your creative processes, these tools can also produce unique, grammar-correct posts.
The best thing about AI assistants is that you can use them for all sorts of channels and formats. They’re fantastic for SEO articles, social media posts, paid ads, videos, and images. By relying on this type of software, you can significantly cut your content production costs, helping you to stay competitive in this new-age marketing landscape.
2. Predictive Marketing
Artificial intelligence is also vital for predictive marketing. AI software can tap into large datasets and analyze them within seconds while avoiding otherwise common human errors. By utilizing these tools, marketers can eliminate guesswork that previously cost their companies thousands of dollars.
Among other things, AI software is crucial for assessing customers’ behavior. These programs can analyze users’ past interactions and purchases, predicting the type of message that will most likely resonate with this audience. As such, we can effectively use it to recommend products, anticipate content trends, and pinpoint ideal clients.
3. Repurposed Content
Content repurposing is especially noticeable on social media. If you go from Meta to YouTube, TikTok, and Instagram, you might notice that the same viral videos are featured across all timelines. Introducing shorts and stories on YouTube and Meta has further propagated repurposing as all major platforms now allow the same formats.
Every marketer should capitalize on this trend as a way of going viral but also remaining competitive. Tools such as Sprout Social and SocialBee simplify the process, allowing you to schedule the same video across the board. That way, businesses can simultaneously build followership on several accounts and increase awareness and conversions.
4. User-Generated Content
Although user-generated content, or simply UGC, isn’t a new concept, it has grown in popularity in the last few years. This marketing strategy is excellent for boosting the author’s brand’s authority and engagement and acquiring social proof. Authors featured on the biggest UGC sites like Medium quickly gain a reputation as some of the biggest influencers in their respective fields.
The best thing about this type of content is that it benefits both sides. Hosting sites encourage quality posting by providing various rewards to external authors on top of links and traffic. In return, they can gain quality, fresh pieces for their blog while simultaneously creating a sense of community.
5. Non-Traditional Media
Another year in a row, traditional media has taken a big hit. The most prominent global publications are steadily losing their views and followership in favor of young, brash web influencers. Even some reputable journalists have decided to take their skills to the internet, forming independent, new-age media.
Change of focus gives an opportunity to smaller influencers and news outlets to leave their marks by focusing on exciting stories that traditional media don’t want to cover. Most importantly, the new media is devoid of any bias, providing end users with the most relevant, authentic information possible.
6. Ad Fatigue
As more and more brands change their marketing from traditional to digital, the ad space becomes increasingly expensive. Marketers are looking for new avenues of attack, and large platforms have no problem accommodating their needs by introducing more and more advertisements. All of this leads to massive ad fatigue for users who want to browse the internet uninterrupted.
While ad fatigue is a significant issue for companies that don’t have an organic presence, it presents a major opportunity for everyone else. Focusing on tactics like SEO and SMM will likely make more impact in the upcoming period. But to dominate these channels, brands will have to come up with innovative messages that will speak to a larger population.
7. Micro-Influencers
Influencer marketing will be on the rise in 2024. However, as large internet personalities and celebrities become more and more expensive, most brands will look to advertise with micro-influencers. Although these individuals don’t have the same reach, they are significantly cheaper, making them a great solution for specific industries and products.
Another benefit of micro-influencers is that they tend to have more loyal followership. They focus on a specific number of topics (something that benefits niche clients), and their subscribers are more willing to follow their advice.
Conclusion
Marketing will experience numerous shifts in the forthcoming period. Artificial intelligence and augmented reality have already changed the way we purchase products and interact with them. As young generations come of age, we will see more emphasis on video content and influencer marketing than ever before.
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