In a music scene brimming with potential, one artist-turned-entrepreneur is making waves with a bold new venture. Frank Obabueki, popularly known as Frankie Jhay, has announced the launch of FORG Music Worldwide, an independent record label he describes as a platform “for artists to truly thrive and break barriers.”
The new label, headquartered in Lagos, aims to create space for innovative sounds and amplify emerging voices, particularly in genres such as Afrobeat, Afro-fusion, Amapiano, and experimental music. Speaking at the launch, Frankie Jhay emphasized the label’s focus on originality and pushing creative boundaries. “Music isn’t just about beats and lyrics—it’s about creating connections and exploring what hasn’t been done before,” he said.
The first artist signed under the FORG Music Worldwide banner is Frankie Jhay himself, who is set to release his latest single, *“FIONA,”* on January 24, 2025. The track, which blends Afro-fusion with soulful undertones, is expected to set the tone for the label’s ambitious agenda. Fans and industry insiders alike are curious to see how this new player in the industry will stand out in Nigeria’s highly competitive music market.
FORG Music Worldwide enters an industry that has seen a surge of independent labels in recent years, as artists seek to take greater control of their creative and financial destinies. However, industry observers believe Frankie Jhay’s hands-on experience as an artist gives him an edge in understanding what creatives need to thrive. The label has reportedly invested heavily in state-of-the-art production facilities, promotion strategies, and distribution networks to position itself as a strong contender in the global music scene.
Critics and fans will be watching closely to see whether FORG Music Worldwide lives up to its promise of delivering cutting-edge music and meaningful connections between artists and audiences. With Frankie Jhay leading the charge, the label may just have what it takes to disrupt the status quo.
For now, all eyes are on *“FIONA”* and what it signals about the future of this fledgling label.
Reporter’s Note: As independent labels like FORG Music Worldwide continue to emerge, the Nigerian music industry is undoubtedly evolving, driven by a hunger for authenticity and global recognition. The launch of this new label is yet another indicator of how artists are increasingly stepping into roles that shape the business of music—not just its sound.
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