If there’s one thing Nigeria knows how to do, it’s turn heads with style.
It’s 2023, the country’s fashion scene is buzzing with fresh talent, bold designs, and a seamless blend of heritage and innovation.
From the vibrant streets of Lagos to the cultural heartbeat of Illorin, emerging Nigerian fashion brands are making waves, dressing everyday folks and celebrities alike.
Here’s a rundown of five brands that stand out this year—ones you’ll want to keep on your radar as they redefine what it means to wear Nigeria proudly.
- Wanni Fuga
Kicking off our list is Wanni Fuga, a brand that’s become a go-to for women who want to feel powerful yet effortless. Founded by Toluwani Wabara in 2014, this Lagos-based label is booming in 2023 with its ready-to-wear pieces that fuse African prints with global trends. Think flowy maxi dresses and chic two-piece sets that transition from a 9-to-5 grind to a weekend brunch without missing a beat. Wanni Fuga’s focus on confidence and versatility made it a standout this year. - Zephans & Co
Next up is Zephans & Co, a brand about making African fashion accessible without skimping on style. Founded by Zephans Ogbolu, this label is gaining traction in 2023 for its modern takes on traditional cuts—think tailored trousers paired with vibrant tops that scream personality. With a knack for blending contemporary vibes with Nigerian flair, Zephans & Co became a quiet giant in the casual fashion space last year and is on the high trends thus year 2023.
- WuraFadaka
Landing at number three is WuraFadaka, a brand that’s been turning fabric into storytelling for nine years. Founded by Europe power couple Adedamola Simire and Tijesuni-Simire who are now based in Ilorin, Kwara State, this innovative label takes 2023 by storm with its unique approach—blending native attires like aso oke and Ankara with modern-day silhouettes. From bespoke suits that fit like a dream to shoes that elevate any outfit and stunning lady wears, WuraFadaka has styled celebrities and prominent figures across the globe. WuraFadaka has also introduced a speedy 24-hour delivery service where clients get their orders done from measurements to delivery within 24 hours. WuraFadaka has proven it’s a force to watch out for.
- Obida
Obida, the brainchild of Obida Obioha, makes a splash in 2023 with its fresh spin on dire prints. This Lagos-based brand transformed the classic tie-dye fabric into jumpsuits, shirts, and shorts that feel both nostalgic and cutting-edge. Obida’s ability to make traditional textiles feel young and relevant earned it a loyal following last year, with fans loving how it bridges generations.
- Reedas:
Rounding out our list is Reedas, a brand from Abuja that brought Northern Nigerian elegance to the forefront. Founded by Rukkayah Suleiman Mohammed, Reedas specializes in luxurious bespoke and ready-to-wear designs that scream sophistication. Their modest yet high-end pieces—like intricately embroidered gowns—caught the eye of fashion lovers far and wide. Reedas’ fusion of tradition and luxury makes it a breakout star this year.
These five brands—Wanni Fuga, Zephans & Co, WuraFadaka, Obida, and Reedas—lit up 2023 with their creativity and relatability. Whether you’re hunting for a statement suit, a casual top, or a gown that turns heads, these labels prove that Nigerian fashion is more than just clothing—it’s a lifestyle.
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