Dami Adenuga emerges West Africa On Point’s X Influencer of the Year award

Social media influencer and public relations executive, Dami Adenuga, has emerged winner of the X Influence of the Year award at the prestigious West Africa On Point awards, edging out notable personalities including Japheth Omojuwa and Wizarab, among others.

The announcement, which has since sparked conversations across digital platforms, recognises Adenuga’s growing dominance in Nigeria’s online space and his strategic impact in shaping narratives around entertainment, lifestyle and youth culture.

Adenuga, who is the founder of DAW Empire, has steadily carved a niche for himself as one of the most talked-about PR experts in the country, with a reputation for driving visibility and engagement for brands and public figures.

Industry watchers believe his emergence as winner is closely tied to his rising influence on X (formerly Twitter), where his posts consistently generate significant traction and set the tone for trending conversations.

Beyond social media virality, Adenuga’s work in public relations has further strengthened his profile, particularly in the entertainment industry where he has positioned himself as a key player behind several successful campaigns.

Reacting to the award, Adenuga described the recognition as both humbling and motivating. “This award is a reminder that consistency and strategy matter,” he said. “I have always believed in the power of digital platforms to shape narratives and create opportunities, and this means a lot to my brand and my team.”

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He added that the honour reflects not just his personal effort but the collective work of his team at DAW Empire, noting that their goal has always been to elevate talents and projects through intentional storytelling and structured media engagement.

Currently, his management company handles fast-rising music sensation Tolibian, whose hit single “Ramadan” continues to trend across major music streaming platforms and social media conversations.

Adenuga expressed pride in the success of the singer, stating that strategic positioning and understanding audience behaviour played a significant role in amplifying the song’s reach. “When talent meets the right structure, the results speak for themselves,” he noted.

Observers say the award further cements Adenuga’s standing as a force within Nigeria’s digital and PR ecosystem, especially at a time when online influence has become a measurable and powerful currency.