As part of its £6.5 billion investment on customers’ comfort while onboard its flights across the world, British Airways is set to make some significant changes to the products and service onboard its First cabin.
The new look and feel, set to take to the skies from the end of this month, will include new bedding amenities and menus that would not look out of place in a revered five-star British hotel.
Equally, the British flag carrier has released low fares to usher in the spring season with return fares going for as low as $169 in economy class, $2, 009 in business class and $5, 800 in first class.
While the fares are already on sale for outbound travel from now with return date anytime within the next 12 months, sales ends on the 29th of March, 2019.
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This promo according to the airline management, is only applicable for customers who plan to travel to UK and Europe with a minimum stay of 3 days and maximum stay of 12 months.
On the upgrade of its first class cabin, the airline said its “First customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, ELEMIS, including products from the highly sought after Ultra Smart Pro-Collagen range. The amenity kit contains the essentials to cleanse, revive and hydrate.”
While the airline’s chefs have also designed new delicious A La Carte menus that focus on fresh seasonal ingredients of British provenance, the new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
This is just as the airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include selection sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
Speaking on the development, Kola Olayinka, British Airways’ Regional Commercial Manager West Africa, said: “As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”
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