BrandXchange, organisers of the annual Consumers Value Awards, has commenced the search for the Best Value-for-Money brands in 2024, with the opening of the Consumers Value Awards (CVA) website, which allows consumers to vote for their preferred brands.
The founder/CEO, BrandXchange, Mr. Akonte Ekine, stated that this year’s voting was deliberately made to commence on March 15, as part of activities marking the Consumer Rights Day.
He revealed that the voting process provides consumers the opportunity to express themselves in the new season of market challenges by visiting the website to cast votes for brands they believe are living up to their claims.
“Brands are classified according to industries, and a new category of most consumer-friendly brand category is introduced, based on the nominations made by consumers.
“There will be social advocacy conversation recognition based on consumer preferences amongst others,” he added.
According to him, the voting platform, which would be used to determine winners of this year›s edition of the Award tagged “Empowering Consumers”, will be active for three months, from March 15 to June 15.
Over 100 brands, both local and international, had been recognised in the last two editions of the Awards.
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