AMVCA 2018: How big players came together to promote entertainment in Nigeria

There are a number of African brands that speak about promoting African entertainment but very few of them actually act on their word. The sixth edition of the annual Africa Magic Viewers Choice Awards (AMVCA2018) was yet another platform for brands to do their part in celebrating the culture. A number of them, seven to be specific, helped make this year’s edition the glamorous spectacle that it turned out to be.

The brands; Konga, Airtel, Heritage Bank, Martell, Sunlight, H20 and Nokia worked with the show’s organisers, MultiChoice, to put on a stellar show.

From the show’s announcement, to the Sponsors’ cocktail, right to the big night, these brands dedicated resources and time to making sure that Africa’s biggest A-listers’ night out went on without a hitch.

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Many of these brands have ambassadors, who are a part of Africa’s entertainment industry, so it was exciting to see them turn up for their people. Konga and Nokia lit up the venue at the Sponsors Cocktail with interactive games and activities as the celebrities interacted with one another.

One of the more memorable moments of the big night was when Airtel ambassador, Ngozi Nwosu, had her world ‘famous selfie’ with Falz, while presenting him his second AMVCA plaque. After all the fun and glamour that took place at the event, Martell allowed the celebrities let their hairs down at the Martell After Party.

Nigeria’s biggest DJs were live at the party battling each other as the A-listers danced the night away with Martell. From start to finish, it was  easy to see how involved the AMVCA 2018 sponsors were with creating such a brilliant show. Their dedication to celebrating African culture is a testament to how truly liberal these brands are to moving the culture up.