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Ooni endorses Infogem for Olojo Festival

…..Unveils festival’s logo

In his committed efforts at resuscitating and stoking the dying embers of the cultural – tourism heritage of the Oduduwa race, the Ooni of Ife, His Imperial majesty , Oba Adeyeye Enitan Babatunde Ogunwusi  unveiled the Logo of Seal for the celebration of a rejuvenated Olojo Festival in Ile – Ife, the source and cradle of Yoruba race.

The Ooni in his coronation message and royal deeds after has signified to the world the coming to an end of the era of cultural stagnation and truncation in Yoruba land.

“I promise the scion of Oduduwa that I will as the Lord lives do everything humanly possible not only to sustain in high degree the perpetuation of the divine traditional royal expectations as the Ooni of Yoruba race as laid down in the Creed of the House of Oduduwa, but also resuscitate, enhance and fan the embers of those pristine cultural festivals which distinguish Yoruba as a race of unique and enviable tradition and culture in the comity of races.”

The Ooni has not only been living up to the expectation, but has sequentially dotted his words and promises with precision fulfilment.

The unveiling of  Olojo Festival’s Logo at an impressive ceremony held in the Oduduwa palace in Ile Ife  which commanded the presence of  the Governor of Osun State, Ogbeni Rauf Aregbesola  who was represented by Dr Charles Diji Akinola, Director – General, Empowerment Development and Partnerships, Osun State who delivered a  powerful speech which extolled the virtues Ooni Ojaja and his royal stride at revitalising the culture of Yoruba and other  dignitaries and media organisations  was  another testimony that Ooni Ogunwusi is  truly a king set on the throne for epochal  acts and deeds for Yoruba race .

In his words “The glory of today goes to the Almighty God, the creator of heaven and earth. The God who caused the day to be. The God Almighty who created Ile – Ife as the cradle of human race . The almighty who decreed that there should be day and night. It is in his honour that I  have decided to reinvigorate the celebration of Olojo Festival, that is the day  created specially by our ancestor, the founder and progenitor of Yourba race to venerate  and appreciate  the luminous order  who owns and created the day. Olojo Festival is not one of the run – in – the – mill festivals, hence it must be celebrated with  most pomp and festivities and in accordance with the way it is being done and observed by the progenitor.”

The Ooni informed that it is in order to give Olojo festival a refreshingly and appealing spotlight  that “ We sought out  Mr Ayo Olumoko who owns Infogem, a company that has distinguished itself as one of the best in cultural packaging and marketing for sustainability, international branding and showcasing. I have confidence in Infogem’s ability, strategy and network which are needed to shore up the visibility of Olojo Festival. And I am happy that the Lord of Host made it happened today.”

The Ooni proved his being deeply rooted in the tradition of his fore fathers as he raised an ancient song which baffled the Obas, High Chiefs and traditional title holders present. The songs reinforced the essence of Olojo’s festival and the need for every scion of Oduduwa to do whatever they could in making sure that the God who owns the day is honoured beautifully well.

The event also witnessed the formal public engagement and endorsement of Infogem as the sole marketer of Olojo Festival with the mission of ensuring the hosting of a spectacular festival of history.

According to the Obalufe of Ife,  of Iremo Quarters, Oba Idowu Adediwura who appended his signature to the MOU signed between Infogem and Committe on Olojo Festival set up by the Ooni Ojaja II  …. “This is to publicly notify the corporate world, individuals and institutions that Infogem has been mandated  and endorsed as the marketer and co–organiser of Olojo Festival by the Ooni of Ife, His Imperial Majesty Oba Adeyeye Enitan Babatunde Ogunwusi, Ojaja II.”

Responding, Mr Ayo Olumoko, President, Infogem expressed his gratitude to Ooni Adeyeye for “sorting me out and for giving me the assignment of branding and marketing Olojo Festival. To others, it is a business but to us at Infogem, it is an assignment from the source for the benefits of all Yoruba. We are going to execute this assignment with all our strength, powers and whatever needed to be done for Olojo Festival to be spectacular and pomp than before succeed.”