The President of the Nigerian Institute of Public Relations (NIPR), Dr Rotimi Oladele has reiterated the firm commitment of the institute’s leadership to get rid of non-certified public relations practitioners in the industry.
Dr Oladele re-affirmed this in Lagos while briefing select media on this year’s edition of the institute’s Annual Conference of Directors and Heads of Public Relations, scheduled to hold today, Monday, October 9, in Lagos.
The NIMN boss described the conference as one of the windows of opportunity provided by the institute, in the past two years for non-professional Directors of Communication, to get certified before the institute would begin to wield the big stick.
According to him, once such window is closed, the institute would commence its fight against quackery in the industry.
“That is why we are calling on Directors of Communication and those who are not professionals among them to avail themselves of the window of opportunity which the Master Class that we have been running in the last two years presents.
“Once the window is closed, the institute would commence its fight against quackery and anybody found defaulting is bound to be prosecuted,” he stated.
He described the conference, which is in its second edition as part of the institute’s continued efforts at sensitising top brass image makers in both public and private sectors in Nigeria to the benefits of being certified by the institute.
The NIPR president argued that the conference, tagged ‘Trackable Identity and Integrity in Business and National Reputation’, is expected to attract top brass in the public relations management across the country since it represents part of the institute’s efforts at ensuring image makers advance the importance of tracking global trends in communication education and practice, with a view to domesticating relevant aspects for professional development.
Besides, he added, the conference would also be used to create a truly workable alignment between what the industry needs and what the school provides.
“It would also be used in creating a policy marketing platform that will drive the communication industry,” he added.