Marketing expert, Ayeni Ekundayo, has urged entrepreneurs to leverage email marketing to grow their business.
Ekundayo with a track record of helping organisations expand their online presence through email marketing raised the alarm over the volatility of social media platforms while stressing the reliability of email as an alternative source of interface with clients.
According to him, email marketing is the actual currency in this age of digital revolution.
Ekundayo said this in an interview with newsmen where he discussed the benefits of email marketing to businesses.
He said, “I know email will never go away. People are unaware of the ongoing alterations and modifications on all of these social media platforms. Because they have authority over the algorithm, they may develop rules that restrict your ability to engage with clients, friends, or colleagues.
“Email is a guarantee, though; people do not simply change their email addresses. By contacting them or your customers, you can stay top-of-mind. Influencers of today who have 2.5 million or 7 million followers on those social media platforms may discover the next day that their account has been deleted and all of those followers have vanished.
“People aren’t concentrating on that aspect of the service just yet since email, which most people do not understand, is the actual currency in this age of the digital revolution.”
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