The management of Rites Foods Limited has said its continued sponsorship of the Ojude Oba Festival of the people of Ijebu Ode, represents the brand’s commitment to promoting and preserving the rich cultural heritage of its operating environments.
The company’s Head of Corporate Affairs and Sustainability, Mr Ekuma Eze, said the brand’s partnership with the annual cultural event stemmed from the need to preserve the age-long legacies bequeathed to the Ijebu people and the ties that unite them.
“Rite Foods Limited will continually support worthy initiatives, like the Ojude Oba Festival that represents cherished norms and values of the Ijebu nation, a collective endeavour of their tradition and cultural activities that bind them together.
“With a factory at Ososa in Ijebu-land, the company is committed to enriching the lives of the people in many ways as demonstrated with the Ojude Oba sponsorship.
“We are excited to be in the vanguard of preserving the identity and civilisation of the Ijebu people and to refresh participants at the Ojude Oba festival with our array of unique brands, comprising the 13 variants of the Bigi carbonated soft drink,” he added.
The highlight of this year’s edition of the festival was the age-grade ‘Regberegbe’ parade, which saw about 90 age grades, both male and female, march out and show off their culture with music, dance and bright outfits to pay homage to the Awujale of Ijebuland and 25 families of warlords.
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