The Nationwide League One (NLO) has announced the New Year Mega Lottery (NYML) as its official title sponsor, marking a significant partnership in grassroots football development in Nigeria. The sponsorship deal, valued at N964 million naira, spans four years and aims to elevate the status of grassroots football in the country.
The announcement and unveiling ceremony took place on Thursday in Abuja, signifying the beginning of a collaboration aimed at promoting Nigerian football and establishing the NLO as a prominent league on the continent.
Ms. Obiorah Emmanuella, Head of Corporate Communications at NYML, expressed excitement about the partnership, emphasizing the company’s commitment to empowering grassroots footballers and nurturing talent for the future.
“We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow,” Emmanuella said.
She highlighted NYML’s dedication to nurturing and empowering talents, providing opportunities, and rewarding fans within its market, making the partnership with NLO a natural fit. Emmanuella emphasized the NLO’s position as the league with the single-biggest football talent base in Africa.
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By sponsoring the NLO until 2027, New Year Mega Lottery aims to continue its legacy as a leading provider of jobs and empowerment through sports and education in Nigeria.
NLO chairman, Honorable Silas Agara, expressed gratitude for NYML’s support, welcoming the company as the league’s title sponsor.
“On behalf of the board members and stakeholders of the NLO, I wish to officially welcome you to join us. We are truly delighted to have New Year Mega Lottery come on board as our title sponsor. We look forward to working with New Year Mega Lottery in growing and transforming our grassroots talents into global superstars worldwide,” Agara stated.
The partnership between NLO and NYML signifies a promising collaboration aimed at fostering talent development and promoting Nigerian football on both national and international platforms.
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