Leadway Holdings has kicked off its annual December On-Lock campaign to ensure the safety of its customers and protect their belongings against risk protection.
The non-banking financial services group said the campaign, which is in its third year, reaffirms Leadway’s dedication to safeguarding lives, assets, and wellbeing during a season known for heightened activities and celebrations.
Leadway has anchored the December On-Lock campaign on the central message of “protection is better than loss,” recognising that the festive period is undoubtedly, a time of joy, connection, and memories, although also laced with increased risks to personal safety and risks to belongings and assets.
The initiative goes beyond rhetoric as it reflects the company’s dedication to equipping individuals with the tools and required knowledge to enjoy the season while safeguarding their belongings and well-being.
Aishat Bello-Garuba, Head of the Corporate Services of Leadway Holdings, while commenting on the initiative said, “Festive celebrations should not come at the cost of personal safety or loss of belongings. At Leadway, we understand the importance of the festive season and are equally aware of the risks associated with this period, hence the need to be proactive rather than reactive.
“The December On-Lock campaign is our way of ensuring that while Nigerians embrace the vibrancy of the season, they do so with peace of mind. Through our comprehensive range of products, including gadget insurance, householder insurance, motor insurance, pension management, and health coverage among others, we provide practical solutions to safeguard what matters most – lives, assets, and well-being.
“This campaign represents our unrelenting commitment to walking every step of the financial journey and risk management with our customers, especially at significant moments such as this.
“Our message is simple yet profound: protection is not just a precaution but an assurance of joy during the most wonderful time of the year. For three years, this campaign has directly addressed the importance of safety during festive gatherings, exemplifying our vision to be more than a financial service provider. We are a trusted partner, ensuring our customers feel secure, supported, and valued. Our success is not just in the products we deliver but in the assurance of peace of mind we instill in those who rely on us.”
The campaign witnessed Leadway collaborating with premier events to embed the ethos of safety into the heart of the festive experience and showcased Leadway’s tailored insurance solutions designed to offer confidence and security during the season.
Leadway Holdings urged everyone to join the December On-Lock movement as the country celebrates the yuletide season, with innovative offerings and a steadfast commitment to excellence aimed at redefining what it means to celebrate safely and responsibly.
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