An online marketer knows what churning out leads from a website’s incoming traffic is like. As a result, they are always on the run to find new strategies that can be implemented to make this process a bit smoother and more fruitful at the same time.
It doesn’t matter which type of industry you are working in. In the end, if you have an online presence, having solid lead generation strategies has become essential. In this digital era, business owners are now adding chatbots and form-filling to their websites that would otherwise be the job of humans to perform manually.
But the main question that comes to everyone’s mind reading this article is how chatbots can be used for creating lead generation. What does lead generation mean for a business, and why is it so important?
Well, slow down a bit; today, with this article’s help, we will show you how you can use different types of chatbots and how they provide better lead-generation opportunities for your online business.
So let’s begin.
What Are Lead Generation Chatbots?
Lead-generating chatbots are the ones that are used for automating interactions with users. This form of chatbot uses conversational methods in order to collect consumer data and then provide customers with the necessary information that thrust users forward to make the purchase and convert them into leads.
Besides this, with the use of chatbots, you give users one more way to explore various options that your website provides to them. At the same time, allowing users to quickly start interacting with the website and get their issues resolved.
Different Types Of Lead Generation Chatbots
There are a number of lead-generation chatbots, but all of them can be categorized. So below, we have provided you with the different categories of lead-generation chatbots that you can implement on your website.
1. Sales Chatbots
These types of lead-generation chatbots are designed to guide users in the entirety of the sales process. A user can ask any question about purchasing products you have posted online, and the chatbot will provide an appropriate answer.
In addition to this, developers can make chatbots use artificial intelligence and machine learning to provide more personalized messages and replies to users to improve customer satisfaction rates.
2. Survey Chatbots
You can deploy a survey chatbot on your website to collect users’ opinions on products and services and even get feedback from a particular targeted audience from the traffic. With the help of survey chatbots, you can tap into the gold mine of critical data of users, which can then be used for gaining actionable insights to enhance overall digital marketing strategy.
3. Lead Magnet Chatbots
With lead magnet chatbots, you will be able to make online users who are visiting your profile for the first time leave information so you can reach them out in exchange for gated materials such as manuals, white papers, recorded webinars, and other forms of similar items that are valued by masses and can be distributed with means of chatbots.
When a user enters the website, a chatbot will pop up to showcase all the free stuff they can get when they fill out the basic information about themselves.
4. Promotional Chatbots
These chatbots are used to promote any of the new products or services you have recently launched or are about to launch in the coming days. In addition, the same chatbot can also be used to let users know about the latest deals and discounts you have put up on your products. It is one of the best ways to keep users engaged and grab their attention when they are about to leave the website without making any purchase.
How To Use Chatbots For Lead Generation?
Below are a few things you need to remember when developing or implementing a chatbot for lead generation.
1. First Segment Your Customers
Creating a segment of different forms of audiences or customers that visit your website is a great way to provide them with relevant content which they are more interested in. For example, if your business is selling books, then a specific segment of your customers is more willing to buy books that are from the horror genre. So, the relevant marketing messages to those users can generate leads.
2. Plan Your Lead Journey
It doesn’t matter what type of chatbot you are going to build; one thing that remains constant in the development of every single chatbot is that it requires a scripting process. Developers do the scripting, but before that, you need to provide them with proper information about your lead journey so they optimize the script accordingly.
For this, you must ask yourself what type of conversational flow you want your chatbot to start with a user and how the chatbot should behave after the initial start of the conversation. Every single lead is bound to be a part of the lead funnel. It can also be placed at the top, bottom, or middle. In the same way, all types of leads will interact with your chatbot at any stage of the lead funnel.
But one thing to keep in mind is that the same type of conversation cannot be done with each lead. As a result, you need to discuss and share all the levels of your lead funnel so they are able to facilitate different flows for each type of lead.
3. Define the Tone of the Voice
Your chatbot will define the tone as soon as they show the first message to your customer. If we look at Nike, we can see that their voice is inspirational, and someone who regularly goes to Starbucks will know their brand voice is expressive. At the same time, Dbrand uses humor as a way to leave a mark on customers.
Depending on your brand’s position in the market, you can also implement the voice throughout your campaign, on social media, and in your chatbot.
Willing to make the most out of your campaigns? Absmartly is a comprehensive solution that helps you test different variations of your brand campaign and determine the one that attracts more leads.
Keep in mind, no matter which tone you choose, in the end, your chatbot has to fulfill its purpose of being helpful to the customer and providing you with better leads.
Wrapping Up
As we discussed at the beginning of this article, a new user is always looking for ways to showcase a website’s means of innovation, engagement, and well-timed marketing campaigns. With the implementation of chatbots that conversational AI backs, you get to provide one of the most unique and customizable user experiences: a two-way interactive session.
All of this accumulates to you building excellent brand awareness. Furthermore, with the use of conversational AI, you will be boosting your lead generation. In this article, we have just scratched the surface of how chatbots can be used as a lead-generation tool for your website. But in the coming years, chatbots are going to influence the online marketing industry like never before, and every digital marketer needs to take advantage of them for sure.
and then