There are not many in the field of PR and entertainment that could match the versatility, drive, and passion of Bello Idris Olakunle.
As the founder of Emiralty Africa Arts Creation, he has built an enviable reputation for excellence in media, public relations, movie marketing, brand activation, and arts development. Idris is not just a visionary but a trailblazer in the African entertainment industry, seamlessly blending creativity with strategic thinking to elevate brands and productions.
“I believe in the power of storytelling—not just in movies but also in the way we present brands and ideas. Every story has the potential to connect and inspire if told right,” Idris shares.
Born with an unyielding passion for the arts, Idris initially pursued an academic career, lecturing in the Department of Performing and Film Arts at Elizade University, Ondo State, from 2018 to 2023.
During his time there, he nurtured young minds, inspiring a new generation of creatives. However, his desire to fully immerse himself in the entertainment and branding industry eventually led him to resign.
“Teaching was fulfilling, but my heart was always drawn to the dynamism of entertainment and the limitless possibilities of PR and branding,” he reflects. Bello Idris, who holds a master’s degree in Performing Arts, has published academic articles in highly recognized local and international journals.
His transition into full-time entertainment and branding has been nothing short of extraordinary.
Through Emiralty Africa Arts Creation, Idris has worked with some of the most celebrated names in Nigerian filmmaking, including Adebayo Salami, Femi Adebayo, Muhyideen Oladapo, Mercy Aigbe, Toyin Abraham, Eniola Ajao and Corporate Pictures Film Productions among others. His role in marketing their movies and enhancing their brand presence has been pivotal.
“Collaboration is the soul of creativity. Working with these icons has taught me the importance of unity and shared vision in creating impactful projects,” Idris remarks.
“Digital platforms are the future of storytelling. Through YouTube and Instagram, I’ve been able to reach a global audience and give African entertainment the spotlight it deserves,” he explains.
One of Idris’s key strengths is his ability to merge creativity with strategy. He believes that entertainment and branding should not only captivate but also create value.
“Our industry is more than glitz and glamour. It’s about building legacies and creating meaningful connections that stand the test of time,” he says.
As a thought leader in arts development, Idris is passionate about nurturing talent and expanding the scope of African storytelling. His efforts have earned him widespread admiration among colleagues and clients.
“The African narrative is rich and diverse, and it’s up to us to tell it in ways that resonate globally. That’s my mission,” he adds with conviction.
Beyond his professional achievements, Idris is known for his humility and dedication to uplifting others. He often mentors young creatives, guiding them to unlock their potential.
“I see myself as a bridge. If I can help others cross to the other side of their dreams, then I’ve done my job,” he shares.
Looking ahead, Bello Idris Olakunle envisions expanding his influence across Africa and beyond, creating a platform that empowers creatives and brands to thrive.
“I want Emiralty Africa Arts Creation to be synonymous with excellence and innovation, not just in entertainment but in every aspect of creative expression,” he declares.
With his unwavering passion, strategic foresight, and deep love for the arts, Idris is undoubtedly a force to be reckoned with in the world of PR and entertainment. His journey is a testament to the power of vision, determination, and authenticity.
As he aptly puts it, “The world may not hand you opportunities, but with the right mindset and hard work, you can create your own stage—and shine.”
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