Anietie Udoh, a renowned creative marketing strategist and trailblazer in Nigeria’s advertising landscape, has been selected as part of the global jury team for the 9th edition of the prestigious Native Advertising Awards.
This international panel, drawn from industry experts across the world, will evaluate groundbreaking storytelling campaigns that embody the art and science of effective advertising.
The Native Advertising Awards, celebrated for recognizing innovation and creativity, will culminate in a grand ceremony on May 22, 2025, at Pressens Hus, Copenhagen, Denmark. With 39 grand prizes, six new category clusters, and 12 additional categories, this year’s program is the most comprehensive yet.
The global shortlist will be unveiled on April 10, 2025.
Anietie’s inclusion in this distinguished jury marks a significant milestone for the Nigerian advertising and marketing sector as he will be the face and the voice of the sector and of the Nigerian nation at the global event.
As Divisional Director at Marketing Edge Publications, Nigeria’s leading and authoritative multi-channel media group with a 360-degree marketing communications subsidiary, he has consistently delivered incisive market insights and strategic direction that have elevated brands and businesses, not only in his organization but also among numerous marketing Edge client companies.
Under his leadership, Marketing Edge Publications has achieved groundbreaking partnerships with international platforms such as the New York Festivals International Advertising Awards, the Loeries, African Cristal Festival and the Cannes Lions These achievements have amplified Nigeria’s presence in the global advertising community.
A graduate of Philosophy from the University of Lagos, Anietie is a passionate and result-oriented marketing and editorial professional whose experience and exposure over the years cut across Journalism, Marketing, PR as well as Integrated Marketing Communications. He is a member of the Advertising Regulatory Council of Nigeria (ARCON, formerly APCON) as well as the Nigeria Institute of Public Relations (NIPR).
Reflecting on his appointment, Anietie stated, “Being part of a global jury team is both an honour and an opportunity to represent Nigeria’s growing expertise in creative storytelling. This platform allows us to showcase the exceptional talent and innovation emerging from our local advertising industry.”
This recognition underscores the increasing influence of Nigerian professionals on the global stage and is expected to inspire further growth and creativity within the local marketing and advertising ecosystem.
Anietie’s participation will undoubtedly shine a spotlight on Nigeria’s potential, fostering more opportunities for collaboration and development in the industry.
With Anietie’s expertise and Nigeria’s reputation for storytelling innovation, this year’s Native Advertising Awards promise to be a transformative event, reflecting the global and local strides in creative marketing.
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