Goldberg, a premium lager beer from Nigerian Breweries Plc, has announced its sponsorship of the 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs). This sponsorship marks a significant partnership between two prominent forces known for celebrating African creativity and excellence.
The AMVCAs is the continent’s most prestigious film and television awards event, honouring outstanding contributions in the African entertainment industry. Goldberg’s sponsorship demonstrates the brand’s commitment to supporting and promoting African heritage globally, aligning perfectly with the AMVCAs’ mission.
A key highlight from this sponsorship is Goldberg rewarding the best-dressed male and female attendees at the AMVCAs’ Cultural Night event, slated to be held at Eko Hotel and Suites on Friday, May 10, with one million naira each.
“Goldberg sponsoring the AMVCAs, particularly the cultural night event highlights our commitment to celebrating African heritage and promoting cultural excellence,” stated Kunle Aroyehun, Senior Brand Manager, at Goldberg. “We believe that cultural diversity is a source of strength and inspiration, and we are excited to partner with a platform known for showcasing the beauty and richness of African traditions.”
Goldberg’s sponsorship of the cultural night at the 2024 AMVCA demonstrates the brand’s drive to celebrate and promote African talent, innovation, and cultural identities. The brand’s decision to reward the best-dressed male and female attendees adds an exciting element of competition and glamour to the AMVCA Cultural Night.Â
As Goldberg continues to lead the way in promoting our rich heritage, the brand remains dedicated to creating memorable experiences that resonate with consumers. Through its support of the AMVCAs, Goldberg reaffirms its position as a brand that not only celebrates African creativity but also actively contributes to its growth and recognition on a global scale.