By Rotimi Ige
The Africa Magic Viewers’ Choice Awards (AMVCA) on Thursday announced the return of its 11th edition, marking over a decade of recognising and celebrating outstanding achievements in African film and television.
The announcement was made during a press conference held at the Africa Magic Studios in Lagos.
ALSO READ FROM NIGERIAN TRIBUNE: 11th AMVCA: Organisers announce call for entry
The 11th edition of the AMVCAs is set to be a grand celebration of African entertainment, with the nominees’ announcement scheduled to air across all Africa Magic channels on Sunday, March 23. The awards gala is scheduled for May 10, in Lagos, Nigeria.
Through 10 editions, the Africa Magic Viewers Choice Awards in association with MultiChoice has issued 267 honours to deserving professionals within Africa’s creative industry, investing over ₦10 billion in award events production while creating more than 30,000 jobs in the process.
The impact of these awards on the industry has been significant, with a recent report showing that over 60 per cent of film sector players acknowledge AMVCA’s contribution to the growth of the African film sector, and 76 per cent crediting it with bringing international recognition to African films.
John Ugbe, CEO of West Africa, MultiChoice, emphasised the importance of the AMVCAs in elevating African cinema on the global stage. “For over a decade, the AMVCAs have been at the forefront of spotlighting and promoting African talent. As we enter a second decade of the AMVCAs, MultiChoice remains committed to elevating the awards to new heights, fostering international collaborations, and showcasing the richness and diversity of African cinema to a global audience.”
In addition to the dazzling symphony of glamour, beauty and razzle-dazzle that attendees and fans have become accustomed to, the 11th AMVCAs will introduce several new initiatives, including international collaborations to welcome Black and Diasporan talent, a programme to honour early Nollywood contributors, and an enhanced jury system to ensure a balance between critical assessment and audience appreciation.
Dr Busola Tejumola, Executive Head of Content and Channels, West Africa at MultiChoice, expressed excitement about the upcoming awards.
“We’re stepping into a brand-new decade of the Africa Magic Viewers’ Choice Awards (AMVCA). Over the past 10 years, we have recognised, rewarded, and celebrated the very best in African film and television, and we’re just getting started. This isn’t just an awards show; it’s a movement that keeps pushing African storytelling to new heights.”
The AMVCAs continue to solidify their position as Africa’s premier celebration of creativity, culture, and excellence in film and television.
This year’s edition aims to further amplify the AMVCA’s impact across Africa and beyond through strategic partnerships and innovative initiatives, cementing its status as the global award for the African film industry.
and then