In an era where digital platforms dominate the music industry, Nigerian artistes have faced numerous challenges in monetising their creative work. Recognising a need for change, Gotright Innovations Limited recently announced Yivera, a digital distribution, licensing, and publishing platform designed to empower Nigerian musicians and open doors for global recognition.
Martins Okonkwo, the CEO of Gotright Innovations Limited, while explaining reasons behind the app, said that having run a music blog for over 15 years, he witnessed talented artistes releasing their music for free online, often resorting to international platforms that posed payment hurdles due to the unavailability of local payment processors like PayPal in Nigeria.
“Yivera was created out of a genuine concern for Nigeria’s music acts and their future. Its primary purpose is to address these challenges, offering a comprehensive solution that covers music distribution, licensing, publishing, and payment processing. By partnering with over 150 international and local platforms, including iTunes, Spotify, YouTube, Boomplay, and AudioMack, Yivera ensures global exposure for artists.
“The platform’s unique proposition lies in its utilisation of local payment processors and mobile money platforms available in Africa. This addresses the long-standing issue of artists struggling to receive their earnings promptly. Yivera streamlines the payment process, ensuring that artists can monetise their music effectively.
“Moreover, Yivera is not just a distribution platform; it is an all-in-one music business tool. With its robust accounting and analytics module, artists gain valuable insights into their market performance and revenue generation. This comprehensive approach empowers artistes to make informed decisions and enhance their music careers.
“Looking ahead, Yivera envisions offering artistes upfront royalties and digital marketing tools, further enhancing their potential for success. The platform’s commitment to empowering artists remains unwavering, providing a gateway to commercial success and helping artistes navigate the evolving digital landscape.
“Yivera welcomes all artistes to join its community of creators. Signing up grants artistes access to a plethora of opportunities for monetising their music, reaching global audiences, and shaping a sustainable career in the music industry.
“It is the game-changer the Nigerian music industry desperately needed. It brings together technology, innovation, and an unwavering passion for empowering artistes, marking a significant milestone in the digital music monetisation and royalty recovery landscape”, he said.
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