Why theatre still matters in Nigeria’s digital age

By: Angel Igere

In an era where Netflix, YouTube, TikTok and other streaming and social media platforms have transformed the way people consume content, live theatre may seem like a fading art form. Despite this, stage productions continue to educate, entertain and preserve culture in Nigeria in ways that digital media cannot fully replicate.

Today, it is easy to access content from virtually anywhere in the world with just a click. With the rise of streaming platforms, people can binge-watch Nollywood films, follow skit makers and influencers, and consume digital entertainment as part of their everyday lives.

This shift has been particularly embraced by the younger generation, whose preference for digital content has contributed to a decline in regular theatre performances outside university settings. As a result, some people believe live theatre has become outdated. However, theatre offers an experience that digital entertainment cannot completely reproduce.

Theatre creates a live, shared experience between performers and audiences. No two performances are ever exactly alike; each production is unique because actors and audience members occupy the same physical space and respond to one another in real time. This immediate interaction creates a powerful connection that makes theatre a memorable form of entertainment.

Beyond entertainment, theatre serves as a custodian of Nigeria’s rich cultural heritage. Many stage productions showcase indigenous stories, music, languages, dances and historical narratives that help preserve the country’s diverse identities.

With the rise of globalisation and cultural imperialism, particularly through digital media, it is increasingly important to preserve Nigerian stories and traditions for younger generations. Theatre provides an avenue for them to appreciate, understand and connect with their cultural heritage.

Theatre is also a breeding ground for discovering and developing talent. Many respected Nigerian actors, directors, playwrights and producers began their careers on stage before transitioning into Nollywood. Taiwo Ibikunle, an accomplished Nollywood actor known for Jenifa’s Diary and Omo Ghetto, earned both his B.A. and M.A. in Theatre Arts from the University of Ibadan. Antar Laniyan, a veteran actor and television director with a Bachelor’s degree in Theatre Arts, famously directed the first episode of the popular television series Super Story as well as This Life. They are among many professionals whose careers have been shaped by theatre.

The discipline, confidence, creativity and communication skills developed through theatre continue to shape professionals across the entertainment industry. Universities and local drama groups across the country also provide platforms for emerging artists to practise, develop and improve their acting skills through public performances.

Theatre also educates society and serves as a platform for social commentary by addressing important social and political issues. Nigerian playwrights and theatre practitioners have used the stage to explore issues such as corruption, gender inequality, unemployment, insecurity and governance. By presenting these issues through compelling stories and performances, theatre encourages audiences to reflect on society while remaining entertained.

ALSO READ: Nigerian languages not helpful — Peter P-Square

Despite its importance, theatre in Nigeria continues to face several challenges in the digital age. From inadequate funding and poor publicity to a shortage of suitable performance spaces, theatre practitioners often struggle to attract large audiences to stage productions.

Rather than viewing digital media solely as a threat, however, theatre practitioners can harness it as a powerful tool. Social media platforms can be used to promote productions, engage audiences, sell tickets and share behind-the-scenes content. Digital marketing can also help theatre companies reach younger audiences while preserving the unique experience that only live performance can provide.

Nigeria’s entertainment industry will continue to evolve, but theatre remains relevant because it offers something technology cannot replace: the shared, in-the-room experience of live performance.

While digital platforms may dominate entertainment today, the stage continues to teach, inspire, preserve culture and nurture the next generation of creative talent. In an age of screens, theatre remains proof that some experiences cannot, and should not be digitalised.

•Ijere, a 300l Threatre Arts student of the University of Ibadan sent this piece via email.