The company, in a statement issued and signed by its Chief Operating Officer, Mr Tunde Aina, explained that the move was designed to foster professionalism and position its workforce to better compete with their counterparts, globally. Describing capacity building for its staff as a top priority for the company, the company’s COO added that the need to roll out such friendly policies, that seek to develop its staff, had become imperative, since it would go a long way in enhancing value delivery in the company.
“Capacity building for staff must be top priority for any responsible organisation. We pride ourselves as one with the interest of our entire workforce at heart, hence the need to continually roll out friendly policies that seek to develop our people. We currently live in a fast-paced world and to ensure that our people are up-to-date with international developments and practices, a constant training and re-training is necessary. This new policy will ensure that any staff who wishes to study for personal or professional development gets to do so without hindrance by the expenses,” he said.
“StarTimes will bear 75% of the total cost of training, leaving just 25% to be covered by the staff. This policy is open to all staff, irrespective of grade, level or contract type. This was the first policy introduced when the new CEO, Justin Zhang, assumed office, early this year,” he stated.
The pay tv company currently provides direct employment to more than 1,300 staff and indirect jobs to over 3,000 Nigerians through dealer- partners across 34 states in the country, in its over seven years of operations.
Meanwhile, StarTimes has rewarded 10 subscribers with the sum of N500,000 after emerging winners from its online quiz competition, ‘Ileya Watch and Win Promotion’ which ran on ST Yoruba Channel between 1 and 15 August.
Participants in the competition which featured two questions per week were expected to answer correctly online, while 10 lucky subscribers among those who got the correct answers won N50, 000 each.
The ST Yoruba Watch and Win Promo, which focused on the Ilaro, Ogun State born female star actress, Jaiye Kuti, received thousands of entries from across the country.
Speaking on the promotion, Brand and Marketing Director, StarTimes, Qasim Elegbede, said it was informed by the need to reward loyal subscribers and viewers of StarTimes and ST Yoruba, especially during the Ileya period. He said the online quiz competition was developed from movies which the Yoruba actress featured prominently. It was quite interactive.
An elated winner, Damilola Ayodeji who could not hold back her joy, expressed her gratitude to ST Yoruba and StarTimes. In her words, “This is the first time in my entire life to win a prize from any company. I feel so special because of this and my love for StarTimes and ST Yoruba just doubled.”
Another winner, Muhmeen Taiwo said, “I didn’t think I could ever win N50,000 from any company. In fact, I still think I am dreaming; but I want the world to know it’s for real. StarTimes is for real and thanks to ST Yoruba for introducing such initiative to engage with viewers.”
The prize presentation ceremony was witnessed by staff of StarTimes, ST Yoruba, as well as the family and friends of winners.
StarTimes owns a featured content platform, with 440 authorised channels consisting of news, movies, series, sports, entertainment, children’s programs, fashion, religion and lots mor
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