Responsibility, sustainability, major drivers of our operations —Pernod Ricard Nigeria

The Managing Director of Pernod Ricard Nigeria, Michael Ehindero, has identified sustainability as the central pillar of the company’s business strategy, reflecting its stance on environmental footprint and responsibility across its operations.

He stated that as a member of the Pernod Ricard Group, the company’s environmental responsibility is embedded in its corporate DNA and not treated as a standalone or optional initiative.

To demonstrate this, the company, he stated, has eliminated single-use plastics across its activations and office environments, including plastic straws, disposable cups, and bottled water.

The measures, he added, have become necessary to align with the company’s broader sustainability framework, which also extends into its global production processes.

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While relating the company’s sustainability scheme to the group’s global project, Ehindero affirmed that Pernod Ricard Nigeria has continued to drive locally relevant environmental initiatives to address waste management challenges and promote circularity.

One of such initiatives is the company’s ‘Glass to Life’ recycling programme, which collects post-consumer glass bottle waste and reintegrates it into the circular economy.

He added that the company has, through the programme and in collaboration with partners across the country, turned waste into value while reducing environmental harm.