The founder of UMèRA Business School and UMèRA Farms, Olamide Alao-Akala, has emphasised the power of personal branding and building relationships in positioning individuals and organisations for growth.
Alao-Akala underscored how strategic content creation can enhance visibility and position individuals and businesses as authorities in their respective industries.
She stated this during the recently held Ogbomoso Digital Economy Summit, which provided a platform for thought leaders, entrepreneurs, and industry experts to explore the evolving digital landscape and its impact on businesses and personal growth.
In her address, Alao-Akala emphasised that in today’s digital-driven world, visibility is currency, and those who consistently showcase their expertise, values, and unique perspectives through compelling content gain a competitive edge.
“Your personal brand is your most valuable asset in the digital economy. Whether you are an entrepreneur, a professional, or a student, your ability to create and share value-driven content determines how people perceive you, trust you, and ultimately engage with you,” she stated.
Beyond branding and visibility, Alao-Akala stressed the critical role of relationship building in achieving long-term success. She highlighted that while many people focus on seeking funding and financial opportunities, they often overlook the power of meaningful connections, which serve as the backbone of personal and professional growth.
“Before you ask for money, build relationships; before you seek support, offer value. Relationships are the foundation of opportunities, and in many cases, favour follows those who have cultivated genuine connections,” she stressed.
The visionary founder further elaborated on how networking and relationship-building strategies can open doors to mentorship, business collaborations, and investment opportunities.
Citing real-life examples, she demonstrated how influential partnerships and social capital have played a crucial role in scaling businesses.
In closing, Alao-Akala challenged attendees, especially young entrepreneurs and professionals to become intentional about how they position themselves online and offline. She encouraged them to invest in personal development, engage in value-driven conversations, and consistently show up as solutions providers in their respective fields.
The Ogbomoso Digital Economy Summit continues to be a transformative gathering, fostering conversations that shape the future of the digital economy in Nigeria.
With thought leaders like Olamide Alao-Akala, the summit reinforces the need for individuals and businesses to embrace digital strategies, authentic branding, and the power of relationships to drive long-term success.
ALSO READ FROM NIGERIAN TRIBUNE
South-West Commodity group appoints Alao-Akala as youths coordinator
and then