By Ahmed Ismaila
Creating an album is an art. Only a few artistes have been able to master this craft, one of such artistes is the Nigeria born Nito P who shuttles his time between Moscow and London. His recently released “Chief Executive Odogwu,” is a brilliant conduit for themes like prayer, love, party and life.
From the opening “Pack and Go,” the artiste made it clear why he is here to stay. Just like the title states, Nito P asserts his supremacy. Odogwu is an Igbo word that means strongman. With this first track , he states more than this. He is the man of the moment who has been here for ages.
The free flowing melody filled Terry Apala assisted “ThankGod,” Terry’s husky voice became the balm to the pain and tribulations of Nito P. This track would effortlessly be a good addition to a gospel record playlist. It is brilliantly delivered, the India like endnote by Terry Apala makes it lovely. Although his contribution was constricted to chorus, Terry still shows his mettle, he takes the song to a new height as he bounces on the song.
“Peri-Peri,” is centered on Amapiano with the singer sparsely singing. The beat does the most work on this track. When Nito P sings “My Princess, no more mistress,” on the Eno Blaze guested “Forever,” he alludes to the power of love and commitments. The singer and the guest both illustrate how lovely they found their better half. This song is most suited for a wedding party. The previously released “Odogwu,” is a fine addition to this album. It is a reminder of the singer’s tribulations before stardom. A simple beat pattern with simple beat and neat lyrics. The way he maturely bounces around the instrument is also commendable.
The 1990s New York City beat pattern gets sampled on “God Did,” although the artiste delivery doesn’t match with the beat progression, it is still commendable. “Jowowa,” sounds like a Highlife themed type of song with the guy picking lines from different Nigeria artistes.
Nito P becomes a preacher of soft life on “Jeje,” while on “Change,” he becomes an advocate of paradigm shift in development for children and the citizens. It is a socially driven type of song. Brother is an upliftment type of song with the artiste becoming a beacon of hope to the people. Although he is ready to help, he is careful of scavenger masquerading as friends.
Love comes with the up and down. Nito P revisits the down side of love on “Shordy,” a track that is centered in Dancehall. It is an example of a break up song. On “Made In Heaven,” he seems to have found his better half. With support from Johntay, she came even on this track. Ghetto Life, the last track on this album encapsulates the relatable stories of most ghetto soldiers.
Nito P sounds like an artiste destined for greatness, with the right training and mentorship, he would likely make it big in the music industry.
and then