Over 20 creatives, comprising film writers, producers, audiovisual technologists, and film business entrepreneurs from Nigeria were part of the delegation, sponsored by the French Embassy, in collaboration with the Nigerian International Film and TV Summit (NIFS), to the just-concluded MIPCOM event in Cannes.
The Nigerian delegation’s engagements at MIPCOM opened up valuable new opportunities, reinforcing the nation’s growing presence in the international film and television landscape, while also highlighting the unique narratives Nigerian creators bring to global audiences.
At the forefront of the delegation was the Nigerian Pavilion, a dynamic hub for showcasing Nigeria’s rich storytelling culture and fostering high-level discussions with global media and entertainment leaders.
The CEO/Founder of NIFS, and the Co-leader of the Nigerian delegation, Ijeoma Onah; and the Audiovisual Attaché of the French Embassy in Nigeria, Mr. Christophe Pecot, described the experience as ‘transformative’ for the nation’s creative industry.
The duo believed the experience went a long way in expanding business relationships with the French and global community, while further affirming the role of collaboration in amplifying the reach of Nigerian storytelling on the global stage.
“Through this partnership, our resolve to continue to drive international business for local Nigerian companies has been reinforced,” Ijeoma stated.
She added that the partnership enabled the Nigerian Pavilion to become a space for impactful exchange, connecting Nigeria’s industry innovators with international stakeholders
Pecot highlighted the Embassy’s commitment to fostering partnerships within the Nigerian audiovisual sector, connecting Nigerian creators with global broadcasters, with the aim of helping them bring their content to audiences worldwide.
Speaking on the event, CEO, Accelerate Group, Colette Otusheso described MIPCOM as providing a rewarding experience in strengthening Nigerian content’s global reach.
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