THE management of Dufil Prima, producers of Indomie Noodles, has announced the commencement of a N100million campaign, aimed at rewarding its teeming consumers, resident in the South-Western part of Nigeria.
Tagged “I Love My Indomie”, the campaign starts with the consumers buying and keeping the wrapper of Indomie Chicken Noodles, after consumption. The consumer is advised to look inside for letters to form the sentence, “I Love My Indomie”.
Speaking on the campaign, Group Corporate Communications and Event Manager, Dufil Prima, Mr. Tope Ashiwaju, explained that campaign is being used to reward the teeming consumers of the brand for their unwavering loyalty over the years.
“We know how much our consumers love their Indomie noodles. It is evident when a family gathers to have a delicious meal of Indomie, and as such, we are using this campaign to reward this unwavering loyalty shown by our consumers over the years.And what better time to do this than the beginning of the year when everyone is hopeful and desirous of something special to position them for a delicious 2022,” he added.
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