Michael Adebayo Mayowa Sonariwo, known as SonariwoOnDeck SOD, has made a significant impact in both Nigeria’s entertainment and modeling sectors over the past decade. His journey began as the president of the ACS at Hull University, where he organized various events that laid the foundation for his future success. After earning his master’s degree, he founded EMG Entertainment, which hosted major events in London and Lagos until the pandemic shifted his focus to digital content creation.
As the COVID-19 pandemic unfolded, Sonariwo seized the opportunity to transition into content creation, using platforms like TikTok to connect with audiences. His ability to engage viewers has quickly established him as a notable figure in the entertainment industry. Not only has he been a driving force behind “Sunday At Ilashe,” Nigeria’s largest beach gathering, but he has also made strides in the modeling industry, promoting diversity and authenticity.
Sonariwo’s influence extends beyond mere entertainment; he has a vision to reshape the industry. He states, “I want to create spaces where young Nigerians can express themselves freely and authentically. The entertainment sector needs to evolve, and I’m committed to leading that change.” Through his events and initiatives, he aims to inspire young Nigerians to embrace their individuality and challenge societal norms. With plans to expand his brand and introduce new projects like MENISMS and SonariwoOnDeck, Michael Adebayo Mayowa Sonariwo is set to continue making a lasting impact in the entertainment and modeling landscape.
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