The diversity of African culture has given Hoodies and Stones a great advantage in the sense that brands like Lisa Folawiyo practice in Ankara Couture, Lemlem implores the old African weaving techniques into her designs while Osei-Duro specializes in hand-dye.
Hoodies and Stones on the other hand, strives to give both Africans and Westerners a feel of home.
These are the 5 leading clothing brands that supports African culture through their creativity and styles;
1. Hoodies and Stones
To ensure that the African identity does not disappear, a creative mind gave birth to the brand hoodies and stones founded by Fadipe Adedamola, O.
The name Hoodies and Stones refers to the goal of ensuring a fusion of Western and African fashion.
Given that hoodies are among the most popular and expensive Western clothing items and that Africa is home to some of the world’s most valuable gems (stones), the goal is to merge Western clothing—not just hoodies—into the priceless African culture.
2. Jewel by Lisa
Which debuted in 2005. Her specialty is applying modern techniques while altering traditional West African fabrics.
She is also well-known for her exclusive custom prints, where she likes to incorporate references to conventional African design. Although Lisa has a lot of public appearances, she has also worked in the textile industry.
Lisa makes purses and jewelry for use as accessories.
Her diffusion label, label J Label, mixes Afropop with sophisticated urban styles to highlight the best of Nigerian culture.
3. Osei-Duro
Osei-Duro is a fashion brand headquartered in Ghana, with a studio in Vancouver, Canada.
Ghana-based fashion company with studios in Canada’s Vancouver and the United States’ Colorado.
To create modern clothing, we use handcrafted textile processes in our designs. All of our products are dyed and sewn locally, in Ghana, using small-scale producers.
Yes, everything was produced by hand and was coloured.
We strive to assist the local apparel business in becoming more fundamentally sustainable, which we define as being able to be kept or maintained. everything that is durable.
4. Melia By Jade
Melia By Jade is a clothing brand that creates ready to wear female clothing made from Adire, batik, tie-dye and Kampala.
The brand incorporates old vintage art into contemporary fashion pieces for the modern woman.
5. Shop Ayora
Shop Ayora is a Nigerian made, custom and ready to wear brand located in Lagos, Nigeria.
The majority of their clothes are made from adire fabric and the Ayora brand is focused on reducing their carbon footprints by providing sustainable fashion pieces that can stand the test of time.
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