Entertainers must be more intentional about collaborations in 2025 else… — VJ Adams

Adams Ibrahim, better known as VJ Adams is a man of many parts. Formerly a Video Jockey, he has successfully switched careers between hosting musical shows on television to slaying the red carpet, interviewing celebrities or hosting events. Recently, he began producing content for television and promotion for movies. In this interview with ROTIMI IGE, he speaks on his endeavours in 2024, and plans for 2025.

In 2024 we saw your ‘KnowYourmusic’ show on MTV base and ‘OffTheTop on BET. Can you elaborate on those shows and the ideas.

I was blessed to secure a partnership deal with paramount where I can executive produce the shows I create and they give me distribution. It is a great feeling to finally own my intellectual properties on TV.

What was the most important lesson you were able to learn in 2024.

What 2024 taught me is that one’s dreams are valid. Make sure you place a lot of value on your time.

Bimbo Ademoye gave you credit and a shout out on her social media pages for designing the roll out campaign for all her six movies released in 2024, how was it working on all those projects?

I can’t take all the credit . I have to use this opportunity to thank the actors as well for agreeing to my crazy ideas to promote the movies. I start thinking of the roll out plans before we start filming. I go on set on some days just to feel the energy and sometimes flesh out the promotional ideas even further and I’m thankful to God the people love the PR campaigns. When it translates to the over 40 million views and counting on the movies, I am overjoyed.

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Still on your creative side, we recall your first move into fashion was in 2015 with Embruto by VJ Adams but in 2024, we saw something bigger with VIF by VJ Adams . How far are you willing to take this fashion journey?

You see, fashion is one of the things I’ve created that will outlive me. Even when I’m gone, I can will all the equity to family so it’s without a doubt one of the most important things I’ve created so far.

February 8, 2025 marks 10 years since the release of your smash Fuji hit ‘Gbemisoke’ featuring Pasuma and Reminisce but you seem to have put music at the back burner since your album in 2018. Any plans for music  in 2025?

To be honest, I’ve gotten a number of messages asking why I stopped making music. I stopped enjoying creating music when it solely became a numbers game. Don’t get me wrong numbers is very important in data. Spread and numbers help analyse the market. However, when it becomes the only factor in deciding what a good song is, that’s no longer art. That’s commerce if you ask me. I’ll be back in the studio as we are making more movies this year so I’ll create the sound tracks like I did on some of the movies in the past.

What are your predictions for 2025?

I think 2025 is a collaboration year. If you’ve built a sustainable career where you have nothing more to prove, collaboration is important to scale your ideas and reach a wider audience.

How would you describe your ability as a multi talented personality?

A blessing and a curse if you ask me. In 2025, the DJ and actor part of me are top priorities. I’ve been blessed with a lot of talent and all I’m really trying to do is show anyone coming after me that it is possible to fulfill your potential living multiple dreams and winning in life legitimately.

From an investment standpoint what are some of the another areas you’re willing to invest in?

A few short let apartments would be great, a games arcade too. I kind of miss owning a game centre. I’ve invested a lot in e-sports/gaming over the years filling up 4000 capacity venues multiple times and giving gamers something exciting to look forward to so, my own game arcade would be nice.