In a world where cosmetology plays a significant role in enhancing one’s appearance, Thowbie Makeovers Nigeria Limited, led by an aesthetician, Oluwatobi Daramola, is not only seeking to revolutionising the beauty industry from Nigeria but also making a scalable impact on the lives of Nigerians through its social corporate responsibility initiatives.
With a commitment to empowering individuals and creating positive change, the company has implemented various programs that uplift and support the community, providing skill acquisition training to unemployed women to offering free beauty treatments, the company is dedicated to using its platform for the greater
One such notable initiative by Thowbie Makeovers Nigeria Limited is the ‘Beauty for a Cause’ campaign. This campaign aims to raise awareness and funds for various charitable causes in Nigeria.
Speaking to the Nigerian Tribune, she said that by partnering with local NGOs and organisations, the company organises charity events, beauty workshops, and fundraisers. The proceeds from these events are utilized to support education, healthcare, aiming other social welfare projects.
The company actively promotes sustainable practices in the beauty industry.
She said, “Recognising the importance of environmental conservation, we prioritise eco-friendly products and packaging. We have also initiated recycling programs and collaborated with environmental organisations to advocate for responsible beauty practices and reduce their carbon footprint.
“Our social corporate responsibility efforts is evident in the lives of Nigerians. Through skill acquisition programs, unemployed women are empowered to become self-reliant and secure employment opportunities.
Accident Survivors who have undergone traumatic experiences find solace and renewed confidence through the free beauty treatments they receive. Additionally, the community benefits from the positive socio-economic changes resulting from the company’s philanthropic endeavours.”
The success of Thowbie Makeovers Nigeria Limited’s social corporate responsibility initiatives can be attributed to the passion and dedication of Oluwatobi Daramola’s unwavering commitment to making a difference in the lives of Nigerians has positioned the brand as a beacon of hope and inspiration.
As she continues to expand her presence in the beauty and cosmetics industry, it is evident that the brand’s impact reaches far beyond aesthetic transformation.
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