Stanbic IBTC Holdings Plc, a member of Standard Bank Group, has announced the selection of BBDO West Africa as the Group’s new creative agency. BBDO, whose appointment takes effect from January 2020, was said to have emerged as a result of its performance in a pitch process which involved other creative agencies.
The frontline creative agency now takes responsibility for charting the creative course for the Stanbic IBTC brand, and it is expected to employ a broad range of innovative strategies to create, plan and execute exceptional marketing campaigns for Stanbic IBTC Holdings and its subsidiaries.
Speaking on the selection of BBDO, Head, Marketing and Communications, Stanbic IBTC, Bridget Oyefeso-Odusami, described the pitch process which saw the emergence of the agency as ‘transparent and highly competitive’.
“It gives me great pleasure to formally welcome BBDO West Africa to Stanbic IBTC as the Group’s new creative agency. The pitch process was very transparent and highly competitive. We look forward to a mutually beneficial relationship which will further propel the status of Stanbic IBTC Holdings Plc as the leading end-to-end provider of financial services subsidiaries.”
Speaking on the appointment, CEO, BBDO West Africa, Igbo Amadi expressed the agency’s delight at the development.
“We are excited to have emerged from a line-up of some of the biggest and most reputed agencies in Nigeria. Personally, I have had the highest regards for Stanbic IBTC right from its early days as IBTC, because it represents my ideals of a model financial institution. And despite that, it has grown to become arguably the leading one-stop financial services provider in Nigeria, I find it reassuring that little or nothing has changed in terms of values and culture from those early days,” he stated.
He expressed the agency’s commitment to drawing from its pool of talents and wealth of resources, available in its regional and global network to support the bank.
“Their ambitions are very clear and so are their objectives. We are committed to drawing from our pool of talents and also from the wealth of resources that is available in our regional and global network to support Stanbic IBTC to further cement their dominance in the Nigerian financial services sector. And should the need arise, we are positioned to extend that support to majority of West African countries where we have a firm foothold,” he added.
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