One of Nigeria’s leading social media influencers, Rufai Saleem Mayowa, popularly known as ‘Roasted Amala’ has advanced the belief that having an attractive brand name and logo is crucial for every business or brand.
In an interview with Friday Treat, he stressed that most businesses become fallow due, in large part, to bland trademark name which could fail to ‘seize the attention’ of clients.
“One of the reasons some businesses do not flourish or bloom as expected is because the brand or business name attached to the product or service does not seem to seize the attention of whoever sees contents relating to that brand,” he said.
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The popular influencer also emphasised the importance of a good logo to a brand entrepreneur in having a headway in the competitive Nigerian economy. According to him, “having a nice logo is important also, because logos are literally a visual representation of what your brand is about, and logos tell stories about the brand or service that they represent also.
“A good brand or company name could be a tool that aids in attracting more visitors and customers whenever they come in contact with it.”
When asked how he came up with his brand name, ‘Roasted Amala’, he revealed that his trademark was deliberately chosen out of the urge to be exceptional.
He instructively stated that the name had been drawing people’s attention who, out of curiosity, want to know what he was up to.
“I just wanted something unusual; Funny, but unusual. I needed a name that would make people get curious enough to want to know exactly what kind of brand Roasted Amala was,” he said.
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