SPAR, leading chain of hypermarket stores, has been announced as the 2018 winner of the Outstanding Retail Brand of the Year award.
This announcement was made at the 6th edition of the Marketing Edge Brands and Advertising Excellence Awards that took place in Lagos recently.
The award presented to SPAR Nigeria was in recognition of its excellent service delivery and immense contribution to the Nigerian retail sector through her stores located across the country.
Marketing Edge Brand and Advertising Excellence awards is an annual event that recognises and celebrates outstanding personalities and brands for their contributions in their various industries.
The award ceremony, since inception six years ago, has become the benchmark for recognising and celebrating talents and milestones in the integrated marketing communication industry in Nigeria.
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In his response to the recognition of the brand, Head of Marketing, SPAR Nigeria, John Goldsmith stated that “SPAR Nigeria is delighted to be recognised as the Outstanding Retail Brand of the Year. SPAR is deeply grateful to the Marketing Edge, the organisers of the Awards for putting together a magnificent platform for Brands to be recognised.”
According to him, “Our brand philosophy of ‘My Nigeria, My SPAR’ is a reflection of our total belief in Nigeria and we would continually provide quality products and services that will enhance the quality of lives of our customers. We will never relent in making meaningful contributions to the retail industry at large.”
Other awards that has been won by SPAR Nigeria include the African Quality Achievement Awards and the Brand of the Year 2016-2017, Supermarket Nigeria by World Branding Awards, London.
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