Subscribers of digital TV entertaining company, StarTimes, will now have the opportunity to watch the Chinese Super League on the platform, as the company announced its media rights to cover exclusive matches of the Chinese Football Association Super League, popularly known as Chinese Super League, in Sub-Saharan Africa region.
According to the company, the two-year media rights, signed during the CSL media rights press conference in China, will give the African audiences, especially Nigerians, the opportunity to watch native football stars like Nigerian and Shanghai Greeanland Shenhua forward, Obafemi Martins, Senegalese’s Demba Ba and Zambia’s Jacob Mulenga among others on their StarTimes channels.
The General Manager, Media Divisions, StarTimes Group, Mr. Michael Dearham, stated that the company is bringing the exclusive matches to its teeming subscribers in the Nigeria and Africa to further ignite their passion for the round leather game.
“We understand that football is like a religion in Africa. That is why we are bringing exclusive matches to the living room or offices of our teeming subscribers in Africa and Nigeria. Chinese Super League has excellent and amazing football players with strong presence of African stars,’ he stated.
Dearham assured Nigerians that the company would help to popularise CSL in English, French, Portuguese and African native languages in next three years.
Aside the CSL, the Pay TV Company is playing more important role in StarTimes’ strategy.
In 2015, StarTimes signed an exclusive broadcasting contract with Bundesliga and the International Club Championship for successive five years in Sub-Saharan Africa region, and got the Africa wide rights to televise the French Ligue 1, the Italian Serie A for three consecutive years.