AAAN set to hold 11th edition of LAIF awards

Mr Ikechi Odigbo

The Association of Advertising Agencies of Nigeria (AAAN) has  announced  plans to stage the 11th edition of its annual creative award, Lagos Advertising and Ideas Festival Awards (LAIF), in Lagos.

The association’s  Vice President and who is also the Chairman, LAIF Board, Mr Ikechi Odigbo  stated that as a way of staging a more impactful festival, this year, the association had secured the commitment of reputable creative personalities from leading creative agencies, to serve as seminar facilitators, jurors and advisors.

The AAAN Publicity Secretary/Vice Chairman, LAIF Board, Mr Steve Babaeko said the objectives of LAIF Awards include the need to reward and recognise outstanding creativity in advertising and brand building.

“For this year’s edition, the LAIF Management Board will be organizing three major events namely the LAIF Seminar/Exhibition, Young LAIFERS Award and the LAIF Awards Dinner,” he stated.

The LAIF Seminar, according to him, is a pre-award seminar targeted at the senior executives of advertising, media and marketing industry, with over 500 delegates from various sectors of the industry, being expected to attend.

One of the major highlights of this year’s edition is the introduction of new categories, which include Young Agency of the Year, Agency of the Year, Marketer of the Year, Creative Personality of the Year and Creative Effectiveness Category (LAIFFIES).