Why we rebranded Tribune —Awolowo Dosumu
Chairman of the African Newspapers of Nigeria ANN Plc), publishers of the Tribune titles, Dr (Mrs) Tokunbo Awolowo Dosunmu, has described the management’s decision to rebrand the newspaper as part of its strategy to ensure its continued relevance in the nation’s media and the world around it.
Dr Awolowo Dosunmu also disclosed that the publication had set up an online television unit in order to further boost its online patronage and endear it to the nation’s teeming youths.
She attributed the newspaper’s ability to weather the storm in the past seven decades to its constant innovation.
“In the private sector, there is always innovation. There’s always improvement, productivity, and if you’re not doing that, you’ll be passed by and ultimately go out of business.
“So there’s an urgency to constantly update and renew and to rethink your enterprise.
“The African Newspapers of Nigeria Plc, publishers of the Tribune titles, is taking yet another bold step as we continue to celebrate our 70th year of existence. On November 16, 2018, we launched our bid for a significant presence in Lagos by laying the foundation of our very own, first ever Lagos office.
“Today, we are here to unveil the new-look Tribune titles. By so doing, we acknowledge the fact that ideas, even ones as great as those behind the vision for this company, need constant renewal. And we go further because we also use the opportunity to renew our commitment to the world around us,” she added.
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She explained that the publication was reverting to symbols of its illustrious past as a way of using the past to renew the present.
“We cherish our legacy of courage and determination in the defence of justice, fairness and freedom from oppression and exploitation and we not only renew that legacy and build upon it for the present, but we also use it in preparation for the future.
“However, we know that as we move into the future, we can only continue to grow if we keep trying to improve upon our business model. We must retain our traditional readers, but we must also be attractive to potential, future loyalists. I refer to the young ones, the millennials, whose natural habitat is the internet.
“In this regard, we have established a significant presence in all the online social media platforms, including Facebook, Instagram and Twitter. We have also set up a studio from where our online television programmes will be produced,” she said.