THE management of FoodCo Nigeria has explained that its decision to come up with its access-to-market initiative, ‘Big Break With FoodCo’ contest, was informed by the need to help aspiring entrepreneurs scale their businesses faster, and reach a broader audience, leveraging opportunities to stock their products in FoodCo stores commission-free.
The company’s Head, Innovation and Growth, Sheba Alogo, added that the campaign was borne out of engagements with local small business operators, who indicated that getting their goods to market was a major challenge for their sustainability.
She said: “Having been a small business before, we understand the challenges that most SMEs face in growing their businesses. That is why FoodCo is always on the lookout for impactful ways to support the local SME community and has always partnered with small businesses whether as manufacturers, vendors or logistics providers.”
Alogo expressed the hope that the initiative would go a long way in amplifying the company’s message of support for budding entrepreneurs and so expand the pool of people reached.
“It is our utmost desire that as we continue to provide the critical access-to-market support connecting these ambitious young businessmen and women to target markets, the synergy from the collective effort will contribute towards the emergence of a vibrant Nigerian organized retail economy with mutual benefits for all stakeholders,” she added.
Ten budding entrepreneurs have been shortlisted for the second round of pitching in the Big Break With FoodCo contest.
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