The Director-General of The Gambia Tourism Board, Abdoulie Hydara has confirmed that Nigeria is a very important market for The Gambian tourism and the reason they attend Akwaaba trade fair every year.
He said, “Nigerians are known as high spenders and with the proximity to The Gambia; we have an opportunity to penetrate fully in this market. Many meetings are lined up during our presence in Nigeria to showcase what The Gambia has to offer to Nigerians.”
“Due to the importance we put in Nigeria, the Gambia tourism board will appoint a destination manager to represent The Gambia towards the promotion and marketing of destination Gambia in Nigeria. The Gambia has lots of investment opportunities to offer to potential investors in Nigeria and the need to sell this among others In Nigeria.”
The Director of Marketing, Gambia Tourism Board, Adama Njie, has confirmed the importance of the Nigerian market in terms of our all year round tourism strategy. With only four hours flights to The Gambia, it is an ideal place for Nigerians.”
“The facilities available in The Gambia are in line with what most Nigerian travellers want in a country. This ranges from shopping, honey- moon ambience, conferencing, good hotels and gastronomy, among others. We hope that more businesses will come to The Gambia after our visit in Nigeria and by extension, Ghana. The Gambia values a lot in sub-regional tourism and the reason for our attendance in Nigeria every year.”