TCH: The genius behind Afrolife

“Afrolife” genre is the future of urban African Music and TCH is the genius leading the charge.

Sound identity has been an age long crisis in the entertainment industry and has accounted for the death of many potentially great music talents.

Owing to the ever shifting global soundscape, many musicians find themselves dabbling into genres that they believe will be profitable and keep them relevant. This has indeed worked for the likes of Wizkid, Davido, P-Square etc, who have consistently adjusted their style to fit every sound era but the same success rate cannot be said for a majority of other acts.

Nigerian singer and songwriter TCH (Tochukwu Chukwudi Ezeji) has however done his homework by quickly identifying this problem, and has now created a lasting solution that will not only bring clarity to his music sojourn, but to other artistes like him who are tired of boxing their content into unfitting categories.

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The household names in Urban African Music right now are Afropop, Afro beats and Afrofusion and just like the Lotto boys in the UK have defined their own genre as Afrobbean, TCH now refers to his own personal style as the AfroLife genre.

2017 was no doubt an incredible one for TCH. He surveyed the industry atmosphere with his first unofficial release Jeje, before getting signed to his current label- Billionaire Minds Enterprise. He promptly dropped 2 hot singles – Whine and Kilofe – both of which were met with very high applause from his rapidly growing fans. He pressed even further with a massive nationwide tour that saw him network and perform at the biggest entertainment media hubs in the South-East, South West, North Central and the South South regions of Nigeria. In February , TCH teamed up with Rexpapi and Jesse beats to create an ultra smooth and deeply sensual tune by the title Jeje.

To carefully test the waters, a viral video was shot for it but following the immense reception, “Whine” was released as TCH‘s official single and it can be easily said that this is where his Afrolife concept was birthed. Enlisting the magic strumming fingers of Fiokee, TCH effortlessly fused Igbo highlife lyrics with contemporary elements to deliver the unquestionable banger – Whine; which was followed up swiftly with a super crisp video, directed by the multiple award winning Clarence Peters.

“Kilofe” followed suit as he performed it to a stadium full of fans at the Phynofest concert in Enugu and all indications show that Tch has paid his industry dues through his hard work, consistency, versatility and admirable tenacity towards his craft.

2018 has proved to be even more better as he got more recognition with “Monica”, a single he featured Duncan Mighty on, followed by “ATL Vibes” mixtape, an amazing body of work! He bagged a new record deal (yet to be announced).

The bigger and most anticipated project before the year wraps up is titled “Paradox” a 9-track EP featuring Rex Papi, Troms, Mofizzay, Terrythevoice, BigTimi, Boybreed, Marz & Barzini, Ezeugo & Pacino.

Follow TCH on social media platforms to get updated:
Instagram / Facebook: @tchap0
Twitter: @tchap0_