SAA extends partnership with NewBrandsXPO 2019

South African Airways has confirmed it is extending its partnership with the organisers of NewBrandsXPO, the premier Launchpad for new and emerging product and services in Nigeria.

This is just as the airline is offering “Exhibition Support’ to three emerging travel-related brands to showcase their business at this year’s event holding at the MUSON Centre, Onikan, Lagos on July 19 and 20.

Promoted by Heventin, a corporate event and brands activation company and Uburu, an integrated marketing communications consultancy, NewBrandsXPO is a one-stop shop for established brands as well as emerging businesses seeking to launch new products and services into the market, and get instant consumer feedback.

Exhibitors cut across different sectors including travel, financial services, IT and Telecom, consumer electronics & kitchenware, FMCG, health & wellness, personal care, apparel and fashion accessories, food and drinks, and several others.

This year’s event will also include free workshops on subjects ranging from branding to financing options, the organisers announced in a recent statement.

Commenting on the partnership extension, Ohis Ehimiaghe, Regional Manager, West, North and Central Africa, South African Airways, said “Given how the SAA NewBrandsXPO Exhibition Support has greatly impacted the businesses of last year’s beneficiaries, it was an easy decision for us to carry on our partnership for the 2019 event, so that more emerging travel businesses can benefit from the opportunities that the platform provides.”