Porter Novelli, one of the biggest PR consultancies in the world, has introduced a new global network model in response to evolving client needs – The Connected Core.
The model enables the agency to cherry-pick talents across the world, creating a centre of excellence for each of their clients into which they can plug in additional expertise when relevant and as required.
According to Fenella Grey, Porter Novelli’s EMEA Managing Director, “With the rise in volatility in customer buying behaviours and increasing pressure on measuring impact due to the cost-of-living crisis, it became obvious that we needed to create something much more agile to cater for these global seismic shifts.
“Our Connected Core ‘lever system’ enables clients to quickly plug in (and out) expertise in accordance with priority markets and needs.”
Dariela Roffe Rakind, Director, Europe and Global Public Relations, Almond Board of California, said, “Working across four European markets, often with common strategic goals, we need to be efficient and agile.
“We want to be able to plug in expertise and individual strengths when needed, whether that is strategic support or market knowledge, creative or data insights. But we also recognise that we get great work done when we really know each other as individuals so at the heart of the way we work is a core team that really understands our business.”
Jessica Mullan, Director, International Communications at Blueprint Medicines, noted, “We are fiercely committed to our work, so we need a partner who cares about our mission as much as we do.
“We also need a partner who is three steps ahead of us; moving with agility and speed to help us capture opportunities to strengthen our value proposition across Europe. The Porter Novelli team does this and more.”
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